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摘自奧美廣告副董事長 Steve Hayden的一段話:
Fortune: Corporate Blogging a must...
The long piece by David Kirkpatrick and Dan Roth in
Fortune has generated quite a response, particularly,
according to David, this comment by O&M's Steve Hayden:
"If you fudge or lie on a blog, you are biting the karmic weenie,"
says Steve Hayden, vice chairman of advertising giant Ogilvy & Mather
, which creates blogs for clients. "The negative reaction will be so great
that, whatever your intention was, it will be overwhelmed and crushed
like a bug. You're fighting with very powerful forces because it's real
people's opinions." .
雖然談的是企業行銷網誌,但是對有影響力的blog來說,
也是一樣啊。
不帶眼鏡寫blog真愉快!!